ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN ONLINE (E-COMMERCE) TOKO ONLINE LAZADA.CO.ID DI KOTA SANGATTA
DOI:
https://doi.org/10.55770/tn.v6i2.51Keywords:
Ease of Payment, Trust, Advantages of Online Shopping, Information Quality and Web AestheticsAbstract
The purpose of this study is to identify and examine the factors that will influence consumer decisions in online purchases (e-commerce) on internet users and online shoppers, the lazada.co.id online shop in the city of Sangatta. The method used is purposive sampling, where the researcher chooses a purposive sample subjectively. The results of this study are expected to be used as a means to develop knowledge about management in the field of e-commerce, especially e-commerce on Lazada.co.id. The research was conducted using primary data where research data will be collected by making questionnaires which are distributed directly to respondents
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