TINTA NUSANTARA

PENGARUH CELEBRITY ENDORSEMENT DAN TESTIMONI TERHADAP MINAT BELI PENGGUNA MEDIA SOSIAL INSTAGRAM PADA DAVIENA SKINCARE SANGATTA

Thaarika Rahmatia Basyah — 2024-10-20

This study aims to examine the effect of celebrity endorsement and testimonials perception on purchasing interest in buying user social media Instagram at Daviena Skincare Sangatta. In this research, the observed population consists of consumers at Daviena Skincare Sangatta, with a sample of 97 respondents selected to determine the influence of celebrity endorsement, testimonials and interest in buying. Method:The method used in this study is a quantitative approach. Statistical analysis was conducted using SPSS version 21, applying multiple regression analysis to derive. Results: The findings indicate that both celebrity endorsement and testimonial have a positive and significant effect on interest in buying at Daviena Skincare Sangatta

MENGHIDUPKAN KEMBALI IKON WISATA DI DESA WATU RAKA, KABUPATEN ENDE : PENDEKATAN KREATIF DAN INOVASI UNTUK PARIWISATA BERKELANJUTAN

Hyronimus Se — 2024-09-30

This research focuses on the development of community-based tourism (community based tourism) as an effort to encourage sustainable tourism development. The increase in tourism destinations and investment which makes the tourism sector a key factor in income, job creation and business development is the background of this research. Therefore, an approach is needed that contains the concept of sustainable tourism development that involves the active participation of local communities. The concept of sustainable tourism has four main principles which consist of, being environmentally sustainable, socially and culturally acceptable, economically viable and making appropriate use of existing technology. This concept is one of the strategies in community-based tourism to achieve the goals of sustainable tourism development by involving the community in its management. Previous research shows that local community-based tourism development is able to provide positive impacts such as improvements in the economic sector, development of an entrepreneurial spirit and increased community creativity. There are three principles in the community-based tourism development strategy, namely: 1) Involving the community in every decision making, 2) There is certainty from local communities to receive benefits from tourism activities, 3) Providing training and educationtourism for local communities. Apart from that (community bass tourism) can be identified as a strategy for community economic development through empowerment, independence, conservation, sustainability and cultural improvement for more optimal livelihoods in the community

PENGARUH INOVASI PRODUK DAN PERSEPSI KUALITAS PRODUK TERHADAP MINAT BELI PADA “CAFÉ TENTANG KOPI”

Theresia Ananda — 2024-09-30

The purpose of this study was to determine the buying interest of the café about coffee in Sangatta through the variables of product innovation and perceived product quality. The existence of a café about coffee today is not only a place to spend time while enjoying a cup of coffee, but also as a meeting place to share information about the condition of the surrounding environment and has become a lifestyle for the community. From the results of the analysis of the discussion conducted by the author, the research results show that simultaneously product innovation and perceived product quality have an effect on buying interest in cafes about coffee and partially perceived product quality has a significant effect on buying interest. However, product innovation does not have a significant effect on buying interest in cafes about coffee in Sangatta, while the simultaneous effect of product innovation, perceived product quality has a significant effect on buying interest

PENGARUH PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOKO HORE SANGATTA

Muhammad Awaluddin — 2024-09-30

This study aims to examine the effect of promotion and price perception on purchasing decisions at Toko Hore Sangatta. In this research, the observed population consists of consumers at Toko Hore Sangatta, with a sample of 97 respondents selected to determine the influence of promotion, price perception, and purchasing decisions. Method: The method used in this study is a quantitative approach. Statistical analysis was conducted using SPSS version 24, applying multiple regression analysis to derive. Results: The findings indicate that both promotion and price perception have a positive and significant effect on purchasing decisions at Toko Hore Sangatta

PENGARUH KOMUNIKASI, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. PERSADA ARTA PRATAMA DI SANGATTA

Amiruddin Amiruddin — 2024-09-30

PT. Persada Arta Pratama Sangatta is one of the suppliers for PT. Kaltim Prima Coal (KPC) which is engaged in the construction sector which is the provision and maintenance of plants (nursery) for greening in the PT. KPC Sangatta area. This study aims to determine the effect of communication, motivation, and work environment on employee performance at PT. Persada Arta Pratama in Sangatta. This study uses a descriptive approach with quantitative data, where research data is obtained from respondents' answers regarding research variables through questionnaires. The sample used is based on the population in this study, namely 36 employees at PT. Persada Arta Pratama. The analysis method used in this study is multiple linear regression and hypothesis testing. The results of the study indicate that (1) communication has a positive and significant effect on employee performance at PT. Persada Arta Pratama in Sangatta. This indicates that the better the communication, the better the employee performance. (2) Motivation has a positive and significant effect on employee performance at PT. Persada Arta Pratama in Sangatta. This indicates that the higher the motivation given, the higher the employee performance. (3) The work environment does not have a significant effect on employee performance. This means that good or bad work environment will not have a significant impact on employee performance at PT. Persada Arta Pratama in Sangatta. (4) Communication, motivation, and work environment simultaneously affect employee performance at PT. Persada Arta Pratama in Sangatta. The dominant factor in this study is communication

STRATEGI PENINGKATAN PRODUKTIVITAS KARYAWAN CV. NISA CATERING SANGATTA

Angga Kusumah — 2024-09-30

CV. Nisa Catering Sangatta was established in Sangatta on January 7, 2019 by Notary Redi Allo Padang, S.H., M.Kn. The author wants to research how to improve employee productivity strategies at CV. Nisa Catering Sangatta. The main focus of this study is to identify factors that influence employee productivity at CV. Nisa Catering Sangatta. This study uses a qualitative method. In this study, data collection techniques used observation and interviews. The data obtained were then processed and then developed into certain relationship patterns. In this study, the data sources used were primary data sources and secondary data. The results of the study explain that the strategy used at CV. Nisa Catering Sangatta implements a focus on improving skills through routine training, providing incentives and rewards to motivate employees, encouraging open communication between management and employees to ensure that any problems or obstacles in work can be resolved quickly and adopting a digital management system to manage work schedules, orders, and inventory. This study reveals that the company also creates a conducive work environment with adequate facilities. These steps are designed to provide the motivation and support necessary for employees to work more efficiently and productively