PENGARUH BAURAN PROMOSI TERHADAP MINAT BELI PADA TOKO NAYLA MAJAI SANGATTA UTARA

Abstract

This study was to determine and analyze whether the influence of the
promotion mix has a positive and significant effect on consumer buying interest at
the Nayla Sembako Store Majai Sangatta Utara. This study aims to determine and
analyze how much influence the consumer's buying interest has at the Nayla Majai
store, North Sangatta. The data analysis method used is a quantitative method using multiple linear
regression analysis and SPSS version 25. The results of this study indicate that
showing new promotions has a positive and significant effect on Consumer Buying
Interest at the Nayla Sembako Store, Sangatta Utara. Researchers take research
samples directly at the research site and this type of research is an empirical study